Marketing to Thrive: An Interactive Workshop for Small Business Owners
Are you a small business owner ready to market your business more strategically—but unsure where to start? Or perhaps you’ve already taken a few steps and are ready to level up with expert support from someone who brings over 15 years of experience in the industry?
Marketing to Thrive is a hands-on, interactive workshop designed to help you cut through the overwhelm, gain clarity, and build a strong, sustainable marketing foundation. Whether you're just starting out or refining your approach, this workshop will give you the tools, knowledge, and confidence to market your business with intention—and see it thrive.
What You’ll Learn:
Across six practical, easy-to-follow modules, we’ll explore the key ingredients of a successful marketing strategy tailored for small business owners:
Module 1. Know Your People
Get crystal clear on who you're marketing to and how to connect in meaningful, lasting ways that build loyalty and trust.
Get crystal clear on who you're marketing to and how to connect in meaningful, lasting ways that build loyalty and trust.
Module 2. Know Your Business
Refine your “why,” clarify your mission, and uncover what makes your business truly stand out in a crowded market.
Refine your “why,” clarify your mission, and uncover what makes your business truly stand out in a crowded market.
Module 3. Build Strong Foundations
Take a good look at your current marketing channels—website, social media, email, paid advertising—and learn how to optimise them with industry tips that make your efforts go further.
Take a good look at your current marketing channels—website, social media, email, paid advertising—and learn how to optimise them with industry tips that make your efforts go further.
Module 4. Create Awareness
Learn how to consistently show up and attract the right audience, standing out in a noisy digital world with strategies that work.
Learn how to consistently show up and attract the right audience, standing out in a noisy digital world with strategies that work.
Module 5. Generate Sales
Understand the customer journey and how to craft a simple but effective sales funnel that converts browsers into buyers.
Understand the customer journey and how to craft a simple but effective sales funnel that converts browsers into buyers.
Module 6. Build Loyalty
Develop a retention strategy that nurtures your existing customers and turns them into raving fans who refer others.
Develop a retention strategy that nurtures your existing customers and turns them into raving fans who refer others.
What can you expect to gain from this workshop?
- A fun, engaging, and practical workshop (no long lectures—promise!)
- Hands-on activities that help you work on your business in real time
- A personalised pre-workshop marketing recommendation sheet tailored to your business
- Small group numbers for a relaxed, supportive environment
- A printed resource booklet to guide your learning and capture your ideas
- A digital guidebook post-event to support implementation of the trickier steps
- Connection with a group of like-minded small business owners
- A beautiful, inspiring location in New Plymouth central
Who is this workshop for?
This workshop is ideal for small business owners at any stage—whether you’ve been operating for six months or six years. If you’re ready to build strong marketing foundations, gain clarity, and create an action plan that supports not just your sales but your well-being as a business owner, you’re in the right place.
If marketing feels confusing, inconsistent, or overwhelming, we’ll help you simplify it.
If you’re ready to take ownership and learn how to do it yourself in a way that feels aligned and sustainable—without burning out—this workshop will empower you with the skills, support, and confidence to make it happen.
Kind words from participants:
"I questioned whether Emma would be able to help a small business such as my celebrant business. "Yes" is the answer! so many useful tips before the course even started. The ability to mastermind with Emma and the other business owners was extremely useful. It was the kick in the butt I needed. Emma is empathetic, full of ideas, and really listens. She sees you where you are and guides you to where you want to be. Thanks, Emma."
- Karen, Aroha Celebrants
"Emma's enthusiasm and know-how was very reassuring. The specific action plan she writes up for you before the course is gold because it is targeted at your business and where you are at currently in terms of marketing your business. She breaks things down into do-able steps so you don't get too overwhelmed. I really enjoyed exploring the "why" of my work in a group setting. It really helps connect you to the purpose of your business"
- Diane, DD Massage
"Emma is an amazing workshop facilitator, she moves her students along beautifully and helps to refocus on the discussion at hand. Her knowledge is astounding and I felt very privileged to be tutored by her and having her share her knowledge."
- Nicky, Zekes Gold
Upcoming Workshops:
22nd & 23rd April
5:30pm - 8:30pm
83 Devon Street East, New Plymouth
Attend In-Person or Live via Zoom—your choice! The session will be recorded and shared with a post-event worksheet so you can revisit and implement at your own pace.
Can’t make it to any upcoming workshops? Let us know below by registering your interest in attending another workshop and you will be the first to know about our next one!
Register your interest below.
Thank you for registering your interest in my upcoming workshops. I will send you an email with the details once finalised and a link to book.